about lisa dean, INC



Lisa Dean, INC is a life coaching and pageant coaching company that focuses on building up and empowering women. We leverage our experience and expertise to help women be the best they can be. Whether it's working through life challenges or preparing for your next pageant, we want to  untap your dynamic qualities....your greatness is waiting.


Picture of Lisa Dean

Lisa Dean


Speaker, Model, Pageant Winner, Journalist, Author, Coach, and Business Owner

One thing that has always been clear to Lisa is her mission to impact and empower girls. Whether it was working as a journalist writing feature articles on women’s issues, serving on the Board of Directors of the Boys and Girls Club, or speaking at women’s conferences in the US and as far as South Africa, her heart and message has always been clear.... Girls are freaking GREAT! There is greatness IN all of us. There is a God designed purpose FOR all of us. And it is up to us to tap into that greatness and use our God given talents for good!   

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Testimonials

“Stephanie was with me through the highs and lows of my two years competing at Miss Arkansas USA. She helped me enhance my interview skills, refine my walk, and boost my stage presence, all while becoming my greatest supporter and a true friend.

Thanks to our collaboration, I achieved 1st runner-up, won the Mentor Award both years, and also earned the Swimsuit and Gown Awards. I couldn’t have asked for a better mentor, and I am incredibly grateful for working with Stephanie!”

Client: Sydney Johnson
Title: 1st Runner Up, Miss Arkansas USA 2024
Coach: Stephanie Barber

"I absolutely love Lisa Dean and all of her work as a pageant and life coach. She has taught me invaluable life skills and instilled confidence within me - especially during the times of my life when I needed it the most. She has been a mentor to me in all aspects of my life. More specifically, Lisa has worked on the mental aspects of pageantry just as much as the physical aspects, ultimately leading me to become the most confident version of myself and winning the title of Miss International 2024. I have truly never felt as comfortable in my own skin as I do when I am working with Lisa.

She pushed me out of my comfort zone and believed in me to chase after goals that I didn’t even anticipate working towards myself. She is one of a kind, and I couldn’t recommend working with her more. If you are ever given the chance, JUMP at it...it is truly a once-in-a-lifetime opportunity!”

Client: Sophie Lewis
Title: Miss International 2024
Coach: Lisa Dean

“Entering the world of pageants at 16 with no knowledge or experience, Stephanie was the big sister I needed. She is experienced, confident, inspiring, funny, caring, and incredibly intelligent—she taught me everything I needed to know about pageants. I always looked forward to our coaching sessions because she is such a positive light to be around and constantly offers valuable life advice.

Her influence has extended beyond pageants into my school, extracurricular, and professional life, shaping me into the person I am today. I’m incredibly grateful to have Stephanie in my life as a mentor, and I look up to her endlessly.”

Client: Sophia Xia
Title: 1st Runner Up, Miss Illinois Teen USA 2024
Coach: Stephanie Barber

“I started pageantry six years ago and found a love like no other! After two years of competing, I knew I wanted to work with the best in the business to obtain my state title - so to team Lisa Dean I went! After working with Shelly for only two short months, I was able to capture the prestigious title of Miss Texas High School America. I went on to continue working with her and the rest of Team LDI, including Lisa, Hannah and Haleigh.

I have since held multiple titles each year, including America’s Ideal Miss Texas Teen and National American Miss Texas Teen - where I also placed 1st runner up to the national title this past November. I highly recommend Lisa and her entire team. Their coaching skills help me not only in pageantry, but in my daily life as well. I am privileged to not only work with the best, but to also call them friends!”

Client: Kylie West
Title: National American Miss Texas Teen 2023, 1st Runner Up to National American Miss Teen
Coach: Shelly O’Brien, Hannah Bott, Haleigh Hurst, Lisa Dean

“Working with Lisa Dean and her team was a game-changer for building my brand. As someone deeply committed to mental training to prevent a victim mindset, I had the vision but needed direction. Lisa and her team helped me refine my message and deliver it seamlessly.

Their guidance was instrumental in shaping my brand, allowing me to elevate my ‘Rise Up’ message, which empowers others to train their minds and bodies to face life’s challenges rather than fall victim to them. Thanks to their support, I entered the Miss USA experience feeling calm and confident, ultimately placing 2nd runner-up to the title of Miss USA.”

Client: Danika Christopherson
Title: Miss Oklahoma USA 2024, 2nd Runner Up to Miss USA
Coach: Lisa Dean

“I’ve been competing in pageants for over 12 years, but came to Team Lisa Dean nearly four years ago when I knew there was something ‘missing’. Turns out, there was something missing - and that was the guidance, mentorship and love that Lisa’s brought into my life. She’s helped me become a more confident, composed and calm leader - and those traits have transcended far beyond a pageant stage.

She doesn’t just prepare her clients for a pageant title, but for life. From learning how to control an interview, to deeply understanding my purpose, to formulating my “why” - I owe everything to Lisa and her stellar team (including Shelly and Stephanie, who have been such integral parts of my journey). It is because of their guidance that I achieved my goal of walking on the Miss USA stage!”

Client: Grace Rodi
Title: Miss Illinois USA 2024, Top 20 at Miss USA
Coach: Lisa Dean, Shelly O’Brien, Stephanie Barber

“I’m grateful to have Hannah in my life. She is more than a coach - she’s a friend with incredible insight into the pageant world. Her words of wisdom stem from years being in the industry. She’s a wonderful person!”

Client: Christina Joymon
Title: Mrs. Colorado American 2024
Coach: Hannah Bott

“Working with Hannah has been a true game changer in my pageant journey and in building my confidence. She asks the right questions, helping me see the value in what I do, far beyond what I would have given myself credit for.

Under her guidance, I went from not being a finalist to winning a state title and securing a 1st runner-up placement at an international competition. What Hannah pours into my soul radiates outwardly, and I’m endlessly grateful for her expertise, her wisdom, and most importantly, her beautiful and kind heart.”

Client: Kim Hughes
Title: Ms. Texas Regency 2024
Coach: Hannah Bott

“Throughout my pageant journey, Hannah and the Lisa Dean Team have truly felt like family. As someone new to pageantry and quite shy, I found immense support from Hannah and the entire team, who helped me cultivate my confidence and provided encouragement not only in my pageant pursuits but also in my everyday life.

While I could share numerous accomplishments, what truly matters is the woman I have become and the growth I have experienced as a client of Lisa Dean Inc. I would willingly travel 8 hours (or more) for in-person coaching sessions, as I see these moments not just as coaching, but as cherished time spent with my pageant family."

Client: AnnMarie Brumley
Title: Universal Miss Southern States 2024
Coach: Hannah Bott

Picture of Lisa Dean with contestants

coming soon

Lisa Dean Model 
Leadership Board 

We are excited to announce the Lisa Dean Model Leadership Board. This board will consist of young women ages 17-21 that aspire to grow in their leadership skills through mentorship, community service, and weekend retreats with Lisa. They will also serve as Girls of Greatness Leaders as they teach and mentor the younger girls in the Girls of Greatness program. While they are pouring into the younger girls blessing them, they are blessed ten fold in return!  

More information to come

NOW OPEN

Shop Lisa Dean

It has been a long time coming, but we are thrilled to announce our new Boutique! 

You now get to shop at your fingertips for that perfect outfit.  Shop Lisa Dean offers upscale casual and evening wear. Whether you’re looking for a fun outfit for your girls night out, or you’re a pageant girl looking for arrival, appearances, or interview, we’ve got you covered from pre-teen on up! 

Go take a look.

Shop Lisa Dean
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Girls of Greatness

Lisa's book, “Girls of Greatness” has been published nationwide and soon after, became a self esteem program with chapters throughout the nation. 
After a 10 year hiatus, it is back! 

This self esteem program for elementary and preteen girls consists of meetings filled with curriculum, fun activities and is lead by my Lisa Dean Model Leadership Board.  

So, come along....join the movement!! And you, too, can step into greatness!
hear from lisa
Growing up, I always said I wanted to be a lawyer. My talents and my passions were my “hobbies.” I loved dance ( 20 years ), writing poetry, public speaking, modeling, acting, and of course....pageants! I nurtured all of those and used them in many different ways. Ever since I can remember, my dream was to be an attorney, then one day I was asked to audition for a college television show, and from there I was hooked. I earned my degree in Communications/Broadcast journalism and throughout my college years I continued to model. My career spans over 25 years in radio and television working on the local and national level. I was a model with Ford Models, news reporter, television host, choreographer, author and speaker, and now, certified life coach and pageant coach. 

I have spent the last 10 years working with girls and women either one on one or in workshop settings. I have had the honor to work with amazing girls competing in various pageant systems honing their skills, developing their message, and delivering their answers with finesse. I have been able to design custom wardrobe pieces, serve as image consultant to high profile clients as well as top boutiques in the US, and choreograph modeling pieces for pageants. You see, the Lord took my 40+ years of “hobbies” and revealed to me he was just preparing me! My passions all molded together and now they are my life purpose! My hearts mission is to utilize all the talents the Lord has blessed me with and use it to the best of my ability as a Speaker, Life Coach and Pageant Coach, to impact as many girls as I can, for as long as I can!

The journey has just begun!!!"

Lisa Dean, INC in Action
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